Building Real Value for Real Estate
Using the inbound approach to housing and real estate marketing.
Challenges: Real estate marketing techniques need to change with changing times. While traditional marketing methods may still work for a section of the customer base, in order to be a reckoning force in the market, fresh and modern ideas need to be incorporated in order to attract the urban upper and middle-class segments of home buyers. Member of these segments, most often, use newer ways to shop online, often beginning their home search with online research. Therefore, digital marketing can be the tool to influence these home buyers.
Why Us
We use the latest technology in the form of marketing automation tools to address our target audience in a 'language' that they're most comfortable with, and assess their response in measurable metrics. We use search engine marketing, content creation and distribution, lead generation and nurturing, ad copywriting, A/B testing and similarly effective inbound marketing strategies to engage the online audience and measure their response, which helps to figure out the best ways to reach them.
We also monitor social media activity of the potential customers for accurate audience segmentation and deliver targeted and timely content to them. Online reputation monitoring is an important part of our client strategy; it helps to build a positive brand image and increase brand awareness.
By using the above technical methods , we enhance the outreach, effectiveness and conversion rates of our real estate clients' marketing campaigns.
