One of the components of the digital media trifecta (Paid, Owned, and Earned Media), paid media includes banners, search ads, display ads, retargeted videos/posts, and more. All these are great avenues to pull in customers in large numbers. We have the knowhow to design paid media campaigns in effective ways that grab eyeballs and drive optimum productive outcomes.
How it works
We create original and innovative ad copies using keywords, and use them effectively across paid channels. We review PPC (Pay per Click) data and analyze them for geographic, chronologic, and channel-specific trends. SEM keywords and retargeting are also used to pull in the customer and connect with them on a long-term basis.
Paid Media Services
- SEM: By putting your brand name right in front of people who are searching for what you provide, we increase your visibility on multiple channels. This results in generating traffic for your website, leads that can be converted to customers, and more.
- AdWords: We use the extremely effective PPC advertising system from Google, AdWords, for measurable and scalable results that get highly convertible leads.
- Display Advertising: Our creative and content team come together to generate eye-catching ads that can be displayed at relevant sites on the customer’s screen at appropriate times.
- Retargeting: Our creative and content team come together to generate eye-catching ads that can be displayed at relevant sites on the customer’s screen at appropriate times.