Moz Software for Inbound Marketing | Digitant

Using the search engine to ‘drive’ your business

Efficient search engine optimization options to generate highest traffic generation.

SimilarWeb is a digital measurement company that provides data-driven insights to industry leaders, analysts, and marketers, enabling them in their day-to-day decision making processes. They have exceptional expertise in marketing analytics, Internet behavior and web traffic analysis, which is extremely useful intelligence for users.

SimilarWeb provides the following features:

Website Ranking
Mobile App Ranking
Google Docs Tools
Widgets
Browser Extensions
API

We use SimilarWeb to provide our clients with intelligible data for market research purposes.

Founded as an SEO consulting company in 2004, Moz is now an authority in web analytics, helping inbound marketing companies evaluate and enhance their search, social, and brand marketing.

Moz provides tools for assessing the metrics of the following aspects of inbound marketing:

Moz Content
Followerwonk (Twitter data)
Moz Pro (Search Marketing)
Moz Local (Local Search Marketing)

Using special algorithms, Moz gives crystal clear data visualization and SEO benefits.

The world’s leading competitive research service for digital marketers, SEMrush helps them devise foolproof strategies for advertising and content marketing.

The following tools are commonly used by SEMrush:

Keyword Difficulty Estimation
Domain Comparison
Charts for Competitor Analysis
Reports on Backlinks, Advertising, Organic/Paid Research, Keyword Research etc.

SEMrush is termed as one of the most useful and accurate SEO/PPC analysis tools that can be used to evaluate competitors’ sites.

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